FrameworksFeb 2026·12 min read
The 9-step newsletter monetization framework I run for every retainer client
A no-fluff walkthrough of the framework that turns a free newsletter into a recurring revenue line — without burning your list out.
Field notes
Long-form on the boring layer that makes inboxes work.
No clickbait, no list-icles. Notes I'd send to a friend running their own email program.
Read the full essay
DeliverabilityJan 2026
Why your Kit.com migration is failing (and the boring fix)
Tag mapping, double-enrolment loops, and the deliverability tax most consultants miss.
8 min read
CopywritingJan 2026
3 subject-line patterns that beat clever copywriting every time
Real opens from real campaigns — and the data behind why specificity always wins.
6 min read
FunnelsDec 2025
Building a podcast → newsletter funnel that actually compounds
The exact tag schema, broadcast cadence, and conversion loop I built for The Well Drop.
10 min read
AutomationDec 2025
ManyChat + Kit.com: the cleanest 2-channel sync I've found
Step-by-step automation map, error handling, and how to measure what each channel earned.
9 min read
ReportingNov 2025
Your "open rate" is lying. Here is what to track instead.
Why iOS MPP broke open rates, and the four engagement signals I now report to clients.
7 min read
StrategyNov 2025
When to fire your ESP — a 5-question diagnostic
Migrations are expensive. Use this checklist before booking the call.
5 min read Stay in the loop
One short field note. Every other Thursday.
Subscribe at the bottom of the page — no fluff, no resharing of LinkedIn takes. Just whatever I'm shipping for clients that week.
